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(VIDEO) ‘YOU ARE A BOY DAMON!’ L’Oreal Uses Instagram Blogger As First Man In Makeup Ad

Gary, aka ‘The Plastic Boy’, is an Instagram beauty blogger with more than 75,0000 followers. He does make-up demonstration videos and became the first man to star in a make-up advert for L’Oreal. The cosmetics company says we could see male-targeted make-up counters within “five to seven years”.

Read More | BBC

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