The Food and Drug Administration has issued a marketing denial order to Juul, instructing the company to eliminate its e-cigarettes from the U.S. market, an action that is expected to shake things up in the vaping industry, according to NPR.
The FDA stated that the ruling pertains to “all of their products currently marketed in the United States.”
FDA Commissioner Robert M. Califf stated, in reference to the FDA’s audit of Juul, which makes up a large portion of the U.S. e-cigarette market, “We recognize these make up a significant part of the available products and many have played a disproportionate role in the rise in youth vaping.”
A Juul representative responded that the company will contest the decision.
“We respectfully disagree with the FDA’s findings and decision,” Joe Murillo, Juul Labs’ chief regulatory officer, said in a statement sent to NPR.
“We intend to seek a stay and are exploring all of our options under the FDA’s regulations and the law,” Murillo said, “including appealing the decision and engaging with our regulator.”
