With the launch of a cereal shaped like a uterus, the topic of periods has been brought to the forefront.
Feminine care brand Intimina created raspberry-flavored “Period Crunch” to motivate family members to speak more openly about menstruation over breakfast.
The cereal replicates the entire female reproductive system, despite being advertised as a womb-shaped item.
The wheat-based food product, a PR stunt that will never actually go on sale, is dyed red to resemble blood.
Intimina asserts that discussions about periods are not “truly normalized” and desired to “make a statement” on the topic.
People can obtain a free box from the Swedish company, even though it will never be placed on grocery store shelves.
The box of Period Crunch contains an illustration of the female reproductive system to educate kids.