Sean “Diddy” Combs, 52, announced the establishment of his own R&B record label, Love Records, as well as a one-time album deal with Motown, this week. The new record is expected to be released this summer.
“Music has always been my first love, LOVE RECORDS is the next chapter is about getting back to the love and making the best music of my life,” Diddy said in the official announcement.
“For the Label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.”
Embed from Getty ImagesDiddy’s new label and album mark his comeback to R&B music. Ethiopia Habtemariam, CEO and Chairwoman of Motown Records, calls the new partnership “monumental.”
“This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture,” Habtemariam said. “To be a part of his next evolution and album is nothing short of monumental.”
Embed from Getty ImagesThe announcement comes just days before Diddy takes the stage in Las Vegas as the emcee of the 2022 Billboard Music Awards, which will live on NBC on Sunday at 8 p.m. ET.
